
Investigate. Design. Align. Create. Inspire. Impact. Amaze.
Bradley Shende helps people and organizations make sense of complexity, technology, systems, culture,
and turn it into action, alignment, and impact.
A CREATIVE TECHNOLOGIST FROM THE FUTURE
Bradley Shende is an executive advisor, strategist, and speaker with over 25 years of experience working at the intersection of a television, technology, media, education, and social impact. He has founded and led award-winning and game changing digital and media ventures, advised Fortune 500 technology companies, governments, and NGO’s, and helped launch some of the very first online, mobile, and live-streaming platforms, and systems that have formed the basis of todays social media, ecommerce and video streaming platforms.
Why Bradley?
Bradley works as a trusted advisor to leaders operating inside messy, high-stakes environment, where decisions have cultural, political, technological, and human consequences. The messier and more complex, the better.
This work isn’t about optimization. It’s about making the right moves in the right order and at the right time, and bringing the light to shine on the darkness of misunderstanding.
LET’S TRANSFORM YOUR INDUSTRY
Advisory & Consulting
Experience where complexity lives.
Bradley works as a trusted advisor to leaders operating inside messy, high-stakes environment, where decisions have cultural, political, technological, and human consequences. The messier and more complex, the better.
This work isn’t about optimization. It’s about making the right moves in the right order and at the right time.
Here Are Some of Bradley’s Offerings:

Communication Technology Assessment and Analysis
When communication breaks down, the issue is rarely just the message, it’s the system carrying it.
Bradley assesses communication technologies and practices to uncover where tools, habits, and structures are creating friction, noise, or confusion. The analysis focuses on improving clarity, reducing complexity, and ensuring communication systems support the organization’s strategy rather than working against it.

Breakthrough
Decision-Centered Design
Design thinking fails when it becomes a substitute for judgment.
Bradley uses design as a tool for clarifying complex problems and guiding decisions, ensuring effort is focused where it can create meaningful change.
Breakthroughs rarely come from better brainstorming. They come from seeing the problem clearly enough to make different decisions.
Bradley applies design thinking as a discipline for sense-making and choice, helping organizations cut through assumptions, surface constraints, and identify where intervention will actually matter.

Mediation & Conflict Management
Most organizational conflicts don’t get resolved because the conversation never reaches the right level. Misunderstandings, competing priorities, and power dynamics quietly derail decisions, partnerships, and culture.
Bradley applies advanced mediation and conflict management techniques honed through The Program on Negotiation at Harvard Law to help leaders navigate high-stakes disputes. He works with executives, teams, and boards to clarify interests, establish common ground, and guide conversations toward solutions that are sustainable, fair, and aligned with organizational strategy.
This approach isn’t about compromise for compromise’s sake. It’s about restoring trust, preserving relationships, and enabling organizations to move forward without unresolved tension undermining performance.

Reconciliation and Social Impact
Many organizations want to make a difference but struggle to do so without unintentionally causing harm or eroding trust.
Bradley works with leaders to integrate reconciliation and social impact into strategy and operations, aligning initiatives with community priorities, cultural integrity, and long-term sustainability. Reconciliation and impact only succeed when strategy, culture, and community align, rather than symbolic gestures or one-off programs.

Change
Management
When change efforts struggle, it’s rarely because people resist change. It’s because change has outpaced clarity, trust, or leadership alignment. Bradley supports change initiatives by identifying where strategy, communication, and lived experience are out of sync, helping leaders reduce friction, stabilize teams, and sequence change so it can actually take hold.
Change initiatives often also overlook the systems that quietly determine success, incentives, power dynamics, and informal ways of working.
Bradley approaches change management by examining how these systems interact with leadership intent and organizational culture. The result is change that accounts for human reality, not just timelines and deliverables.

Executive Advisory
Executive roles are isolating by design. Decisions carry consequences, but space to think clearly is limited.
Bradley works as a trusted advisor to senior leaders who need perspective without politics, and challenge without noise. The advisory focuses on judgment, sequencing, and clarity, helping leaders navigate high-stakes decisions, organizational dynamics, and moments of transition with confidence and credibility.
This work is not about performance coaching or prescriptive frameworks. It is about thinking well under pressure, understanding the system you’re operating in, and making choices that hold up over time.

Workshops Learning and Content Production
Organizations struggle to turn ideas into action. Strategy sessions often generate insights, but without execution, they fade.
Bradley designs and facilitates workshops that combine structured problem-solving with hands-on learning. Teams explore challenges, prototype solutions, and test concepts in real time, ensuring ideas translate into actionable outputs.
Alongside workshops, Bradley supports content production, from digital media and learning assets to communications and knowledge capture, so insights are documented, shareable, and ready to scale. The focus is always practical: learning by doing, producing tangible outputs, and building internal capacity for innovation.
The focus is always practical: learning by doing, producing tangible outputs, and building internal capacity for innovation.

Digital Trasformation
Digital transformation rarely fails because of technology. It fails because tools are introduced faster than organizations can adapt how decisions are made, work is coordinated, and accountability is held.
Bradley helps leaders cut through the noise by examining how digital initiatives intersect with strategy, culture, and existing systems. The work focuses on sequencing change, clarifying ownership, and ensuring technology actually improves outcomes, rather than adding complexity or quietly eroding trust.
Digital transformation isn’t a technology problem, it’s an organizational one.
Bradley helps organizations align digital initiatives with strategy, leadership behavior, and human capacity, ensuring technology serves the work rather than distorting it.

Cultural Development and Impact Alignment
Culture isn’t something you mandate. Impact isn’t something you measure only after the fact.
Bradley works with leaders to align culture, values, and impact with organizational strategy. He identifies gaps between what people say, what they do, and what the organization actually achieves, and provides a path to embed culture and impact into the decisions, structures, and systems that drive performance.
Particularly during periods of growth, transformation, or cross-sector collaboration, this engagement ensures culture and impact are not an afterthought, they become a strategic advantage.

Board & Governance Advisory
Strong governance is rarely visible, but its absence is always felt.
Bradley supports boards, councils, and senior leadership teams navigating governance complexity, organizational risk, and periods of transition. His work helps clarify roles, decision rights, and accountability structures so that oversight strengthens leadership rather than constraining it.
This advisory focuses on building governance practices that are credible, culturally aligned, and resilient over time, particularly where organizations are balancing growth, innovation, public trust, and long-term stewardship.
CHOOSING TRANSFORMATIVE LEADERSHIP
Bradley’s work focuses on the human and systemic realities that determine whether transformation succeeds or quietly fails. Bradley supports leaders transforming their industries while protecting trust, culture, and long-term legitimacy. These things often don’t show up in a roadmap, but will determine whether change actually takes, and tracks.
Industry transformation isn’t about disruption for its own sake. Bradley helps leaders change what matters, in the right order, and for the right reasons.

Clients

TESTIMONIALS
Ben Watson
VICE PRESIDENT /CMO /VP Marketing Yahoo/ Adobe /Hootsuite
Bradley has two very unique skillsets that come together in a media professional quite rarely. The first around being able to find, define, refine and give voice to those stories that need telling. The second is to find the right mix of creative, technology and advisory roles and input for a project to succeed. When you have a great story that must be told and requires a team to make it happen, I would consider starting here.
Scott Armstrong
CEO /EDUCATOR /VP Marketing Yahoo/ Adobe /Hootsuite
Bradley is on the cutting edge of media and technology and has helped position us in the virtual space that our customers enjoy. He has extensive knowledge in the area and is a very strong keynote speaker or workshop presenter.
Tony Smith
VICE PRESIDENT / MarketingCom /CEO SONY Canada /365 Sports
Sony of Canada has known and has had the pleasure to work with Bradley since 2002, I have personally known Bradley for 7 years, during which time I have garnered a considerable amount of respect for his professional approach to getting a job done right and on time. Bradley brings a plethora of ideas to the table on every project he has worked on for SONY. His Production is uniquely crafted and expertly illustrated. He utilizes the expertise of many well-known professionals, resulting in transformative educational tools for Electronics Industry.
Tom Szymanski
Senior Dir /Project Manager /BCS /PMP /CSM United Front Games /Microsoft /Nintendo
I can say – without any exaggeration – that he is the smartest and most creative individual in our organization. I have personally learned a lot from him during the time we have worked together and would welcome a future opportunity to work with him again.
He is a very strategic thinker – both in terms of what’s best for our company as well as what’s best for our clients – and always seems to be two or three steps ahead of the rest of us. I have lost count of the number of client opportunities and product ideas that he has spearheaded and brought into the company.
He is a solid leader and inspires loyalty and dedication in his team, as well as enabling them each to excel in their own capacities.
Technology, Strategy, Impact.
Transforming Industries, Protecting Legacy
Bradley partners with leaders to unlock new possibilities for their organizations while safeguarding the values that matter most. He brings decades of experience translating technology and strategy into actionable, high impact solutions. His work ensures that transformation drives real results, without compromising trust or culture.
